App Features for Craft Brewer Guilds

/App Features for Craft Brewer Guilds
App Features for Craft Brewer Guilds 2018-07-12T20:15:46+00:00
“The team at Brewers Marketing has handled every feature request, every user note, every deadline with professionalism and proficiency. The technical support they provide is the real power and value behind the success of the Ohio On Tap app.”
Justin Hemminger, Ohio Craft Brewers Association

“We selected Brewers Marketing because they have already successfully launched mobile applications in NY state, Ohio, Nevada, California and Washington, and come highly recommended by their state’s executive directors. We are very excited to move forward on this.”

Katie Stinchon, Executive Director, Mass Brewers Guild

We have built custom mobile apps for some of the top craft
brewers associations in the country

Brewers Directory in Brewers Marketing NY app

BREWERS DIRECTORY

Brewers listings that are created by participating brewers will all appear in the association app. This displays as a list, is searchable and can also be viewed on a map. Each brewer listed can be “clicked” to display the full page listing of that brewer.

BEER DIRECTORY

Beer directory displays all of the beer listings created by the participating brewer’s portals. This displays as a list with a logo of each beer if provided. It can be searched and filtered by beer style. Each beer listed can be “clicked’ to display the details for that beer.

Beers Directory in Brewers Marketing NV app
Passport Program section Brewers Marketing NY app

PASSPORT PROGRAMS

Passport programs are a convenient mechanism for meaningful differentiation. Whether you use them to say thank you for a purchase or reward your customer for just stopping by, it’s a good way to build customer loyalty. Brewers Marketing makes it easy to manage your program.

  • Passports
  • Mug Clubs
  • General
90%

This feature was developed for participating locations in local & rural locations to encourage visitors to support these businesses. Flexible incentives like this are only practical with an App. Of consumers that join loyalty programs, 90% feel they have gained value from them.

NEWS + EVENTS

Guilds/Associations can keep their users up-to date with event listings. These are managed in the Associations portal. Each event has a details page so users know where to go and when. You can also display a roll-up of brewer events as well.

News and Events list in Brewers Marketing app
Brewers Marketing Profile in NV app

PROFILE

Using your customer profile you can keep track of the beers you liked during the event with items, such as, my beers, my breweries and wish list. You can save this list if you are trying new styles and breweries so you can remember for future opportunities, as well as sharing the experience with your social media audience and friends.

ANALYTICS

Know exactly how your marketing is doing with just a quick glance. Analytics from all of your customer engagements can be seen right in our dashboard. From how many customers downloaded your app and where they’re located, to how many times they have visited. The Brewers Marketing platform also includes a dashboard to manage all of your customer contacts, see who has signed up for your loyalty program, answer any “Contact Us” requests, and reply to other communications that you may add to your custom app.

Brewers Marketing Analytics view
Augmented Reality example from Brewers Marketing app

AUGMENTED REALITY

Anyone with our app can point their phone at one of your coasters, or perhaps a beer bottle, and they’ll see animated videos interacting with those real life objects. It’s – like the name says – reality, only better.

BEER SCANNER

  • Identify beers with image recognition on labels
  • See ratings and review from other beer drinkers
  • Add it to your wishlist so you never forget your new favorite
  • Read about the story behind the beer and all its stats
  • See where you can drink this beer in your local area
Screenshot of Beer Rating

COMPLETELY CUSTOM MOBILE APPS BRANDED FOR YOUR BREWERS GUILD

Screenshot of the BM Brewer Portal

DELEGATED ADMIN FOR BREWERS

Each Brewer will have access to their own portal to manage their own content. These include brewery location listings, available beers, events and news and other content that is available in the association app.

WISHLIST & FAVORITES

Using our Wishlist feature you can save beers you are interested in trying so you can ask for them on your next visit to your favorite brewery. Also, you can add beers you like to your Favorites simply by clicking the heart icon next to every beer displaying in your app. You can access both lists by going to the “My Stuff” tab at the bottom of the screen.

Wishlist on the Nevada app

TICKETS

You can integrate our custom mobile apps with ticket sales functionality for your brewery’s events and festivals. This is a great way to encourage existing customers and craft beer enthusiasts to attend events where your beers will be sold, not to mention it is an opportunity for extra income to your brewery.

We Would Love To Hear From You!

Brewers Marketing creates apps that help connect brewers and their customers on a level never before possible. Contact us to learn more about how we can help you expand your brewery’s digital marketing effort and online presence.

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