Increasing your bottom line means bringing in more money and lowering costs of operation – apps can help with both.

By giving customers alerts with push notifications instead of printed flyers or mailers, you can decrease the cost of giving customers important – or fun – updates.

Apps also increase sell-through compared to other forms of communication. Customers get notifications immediately, and they can go directly from notification to app. There’s also less competition for attention, and no spam folders between you and your devotees.

This – along with app store presence, social media connections and offline access – increases mobile exposure and encourages repeat business. You can also tell customers about special events and new beers, drawing them in more frequently.

If a part of your mobile strategy or messaging isn’t getting the results it should, analytics will tell you so you can tweak your app for optimal effectiveness.